ABOUT ME

 

Nick Ragone is an author, attorney and public relations executive in New York City. He earned a bachelor’s degree in history and political science from Rutgers University, and is a graduate of the Eagleton Institute of Political Science at Rutgers University (undergraduate) and the Georgetown University Law Center.

He is the author of three books: Essential American Government, Everything American Government, and President's Most Wanted. Nick is a regular contributor to the Fox News Channel and Fox Business, the PIX11 Morning Show, and has a weekly appearance on the popular Raph Bailey Radio Show.  He co-anchored PIX11's five-hour live inauguration coverage with Jim Watkins and Kaity Tong.

Nick is a contributor to Donklephant.com, one of the most influential political blogs on the web, and  has written for US News & World Report, The Star-Ledger, Real Simple Magazine and RealSimple.com.  Nick has been quoted in over two dozen stories on politics, the presidency, and public relations.  In December of 2007, Nick was named one of PR Week's 40 under 40 to watch, and in May of 2008 was featured in "Profiles of Success", a book about public relations. Nick lives in Jersey City, NJ, with his wife and two children, and spends what little free time he has obsessing on the Mets.

Nick can also be found on Facebook. http://www.facebook.com/profile.php?id=740817853


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Monday
Aug032009

The importance of PR professionals participating in social media

 

Ketchum's resident social media guru Nancy Martira has a great piece in PR Week about the importance of PR professionals actually participating in the social media space. I'd link to it, but PR Week is a subscription site, so below is the text:

Social media is like the New York lottery, “You've gotta be in it to win it.”
 
As a PR practitioner, I can't counsel clients on how to organically engage in on-line communities unless I truly understand the culture – and that understanding comes from my daily participation in social networks, influential blogs, and the Twitter community. Every thought I publish online reflects not only on my clients and my agency, but on me, personally. It's not a question of whether I seek to build my personal brand online; it's an inevitability of being active in the space.
 
One of the key benefits of participating in social media is the opportunity to humanize your brand; people don't want to talk to a logo, they want to talk to a face.
 
The most compelling username you can have online is your own name. The names Adam Denison and Scott Monty have become synonymous with Chevrolet and Ford, respectively, but do you know who the individual is behind @jetblue and @southwestair? It's so much easier to be angry at an anonymous corporation than at a human being with whom you have developed a personal connection.
 
Blogging is all about the free exchange of ideas and experiences. I'm continually impressed by the heartfelt, personal writing I encounter in the community of moms online. I can never expect those women to trust me un-less I'm similarly willing to share my own triumphs and frustrations.
 
The greatest response I've had online has not come from branded content, but from universally relatable queries such as, “Is this brown guacamole still good to eat?” It may seem trivial, but relating personally with bloggers makes them more inclined to come to me proactively with a great idea or seek my assistance if they're feeling frustrated with one of our brands.

If PR practitioners are thoughtful about the way they engage online, the credibility they develop will serve them well both personally and professionally.

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