Fox Business
Wednesday, August 12, 2009 at 09:25PM
Nick Ragone

I was on Fox Business tonight talking about healthcare reform and the so-called "death panels".

I'm hoping Fox posts the clip, but my basic point was that by repeating the phrase "death panels", the President turned a peripheral story into a mainstream one.  Rule number one in public relations: never repeat a negative. 

The lead in just about every one of the 4,000 stories on the President's town hall meeting in New Hampshire was "President says he doesn't want death panels." Awful PR.

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