ABOUT ME

 

Nick Ragone is an author, attorney and public relations executive in New York City. He earned a bachelor’s degree in history and political science from Rutgers University, and is a graduate of the Eagleton Institute of Political Science at Rutgers University (undergraduate) and the Georgetown University Law Center.

He is the author of three books: Essential American Government, Everything American Government, and President's Most Wanted. Nick is a regular contributor to the Fox News Channel and Fox Business, the PIX11 Morning Show, and has a weekly appearance on the popular Raph Bailey Radio Show.  He co-anchored PIX11's five-hour live inauguration coverage with Jim Watkins and Kaity Tong.

Nick is a contributor to Donklephant.com, one of the most influential political blogs on the web, and  has written for US News & World Report, The Star-Ledger, Real Simple Magazine and RealSimple.com.  Nick has been quoted in over two dozen stories on politics, the presidency, and public relations.  In December of 2007, Nick was named one of PR Week's 40 under 40 to watch, and in May of 2008 was featured in "Profiles of Success", a book about public relations. Nick lives in Jersey City, NJ, with his wife and two children, and spends what little free time he has obsessing on the Mets.

Nick can also be found on Facebook. http://www.facebook.com/profile.php?id=740817853


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« Edwards staff had a secret plan to sink his campaign | Main | CBS Sports should fire David Feherty »
Sunday
May102009

Using external tools for internal communications

Adam Bryant of the New York Times had an interesting Q&A in the Sunday Times with Zurich Financial Services CEO James Schiro -- interesting because Schiro mentioned how he's using YouTube to communicate to Zurich's employees around the globe.

Hats off to Schiro and Zurich ... transparent communication engenders good will, plain and simple. The money paragraph:

Proprietary — anybody can see it. But when I give an interview to the newspaper, anybody can read it. Or if I give a speech at an investor conference, anybody can usually get it. So if I’m not willing to tell our people something that I’m not ashamed of anybody seeing, why am I saying it? So I have no problem with it being on YouTube, articulating the strategy, telling them where we’re going, what I want them to do, and what I’m hearing, good and bad, in the organization. The response has been fantastic in a short period of time.

It's only a matter of time before more and more c-suite executives begin communicating to internal audiences using external tools like Youtube.   In some ways, these external communications are more effective, direct, authentic, and ultimately meaningful than internal communications.  Hats off to Zurich.

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Reader Comments (6)

I'm divided on whether it's a good thing or not - if your Exec communications to employees don't touch on anything specific enough to be confidential or specific enough to be a competitive advantage (which you wouldn't want competitors to know), then you're not telling them very much, are you? Would they feel devalued that the Execs are telling them only what they're happy to state publicly? I bet the 'bad and the ugly' get the PR treatment before going on video.

But I'd better go watch some of the videos!

Also, there is still an important place for internal tools! The vast majority of internal communications involves confidential information (regarding processes, new initiatives, internal changes, etc.) and internal solutions can make sure information remains secure when required.

Companies need to have the internal equivalent of external social media tools available to staff in order to drive engagement, process improvement, and productivity.

May 11, 2009 | Unregistered CommenterPaula Cassin

whether it's a good thing or not - if your Exec communications to employees don't touch on anything specific enough to be confidential or specific enough to be a competitive

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