ABOUT ME

 

Nick Ragone is an author, attorney and public relations executive in New York City. He earned a bachelor’s degree in history and political science from Rutgers University, and is a graduate of the Eagleton Institute of Political Science at Rutgers University (undergraduate) and the Georgetown University Law Center.

He is the author of three books: Essential American Government, Everything American Government, and President's Most Wanted. Nick is a regular contributor to the Fox News Channel and Fox Business, the PIX11 Morning Show, and has a weekly appearance on the popular Raph Bailey Radio Show.  He co-anchored PIX11's five-hour live inauguration coverage with Jim Watkins and Kaity Tong.

Nick is a contributor to Donklephant.com, one of the most influential political blogs on the web, and  has written for US News & World Report, The Star-Ledger, Real Simple Magazine and RealSimple.com.  Nick has been quoted in over two dozen stories on politics, the presidency, and public relations.  In December of 2007, Nick was named one of PR Week's 40 under 40 to watch, and in May of 2008 was featured in "Profiles of Success", a book about public relations. Nick lives in Jersey City, NJ, with his wife and two children, and spends what little free time he has obsessing on the Mets.

Nick can also be found on Facebook. http://www.facebook.com/profile.php?id=740817853


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« God's team: 1 ... Universe: 0 | Main | How weird can the Palin circus get? »
Sunday
Apr052009

Interesting brand extention

Brian Stelter of the New York Times has a small piece on NY1 anchor Pat Kiernan extending his brand to a national audience with the launch of www.patspapers.com.

It's a very interesting concept: Pat's taking the success of the popular "in the papers" feature that he does every morning and applying it to national papers with an online edition at his new website.

It's a smart time for all media personalities -- but particularly local market anchors -- to evolve and extend their personal brands.  These days, it's a game of survival for on-air talent.  The more developed your personal brand, the more likely you'll keep your job -- plain and simple.  In the age of Twitter and Facebook, it's all about cultivating a personal following, and patspapers.com allows him to do just that.

Good luck Pat!

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