ABOUT ME

 

Nick Ragone is an author, attorney and public relations executive in New York City. He earned a bachelor’s degree in history and political science from Rutgers University, and is a graduate of the Eagleton Institute of Political Science at Rutgers University (undergraduate) and the Georgetown University Law Center.

He is the author of three books: Essential American Government, Everything American Government, and President's Most Wanted. Nick is a regular contributor to the Fox News Channel and Fox Business, the PIX11 Morning Show, and has a weekly appearance on the popular Raph Bailey Radio Show.  He co-anchored PIX11's five-hour live inauguration coverage with Jim Watkins and Kaity Tong.

Nick is a contributor to Donklephant.com, one of the most influential political blogs on the web, and  has written for US News & World Report, The Star-Ledger, Real Simple Magazine and RealSimple.com.  Nick has been quoted in over two dozen stories on politics, the presidency, and public relations.  In December of 2007, Nick was named one of PR Week's 40 under 40 to watch, and in May of 2008 was featured in "Profiles of Success", a book about public relations. Nick lives in Jersey City, NJ, with his wife and two children, and spends what little free time he has obsessing on the Mets.

Nick can also be found on Facebook. http://www.facebook.com/profile.php?id=740817853


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« State of the Union | Main | Where's the hope mongerer? »
Tuesday
Feb242009

Growing power of social media

Great piece in PR Week by my colleague Gur Tsabar on the growing power of social media.  Obama certainly learned this lesson.  Republicans? Bueller? Anyone ...

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Reader Comments (5)

Show me the ROI metrics behind Social Media....I bet you can't Nick...because there are NONE. In 2007 80% of people trusted the information from peer to peer discussion on Social Media sites...in 2008 that % dropped to 20%! Social Media USED to be a trusted and valued sorce to consumers BEFORE companies invaded the space with moles and ads pushing products (through ads and FAKE ambassadors). Naturally you PR guys are going to spit some BS rhetoric about the value of social media because you are always looking for some fluffy metrics (like share of voice) to justify your PR fees to your clients. Nick you know the jigg is up with the economy the way it is....PR (Ketchum included) is going to have to start showing REAL returns with regards to sales - Product Managers are going to care less and less about "impressions" and other such fluffy ROI metrics when their ass is on the line for why the profit needle isn't moving and why they are paying Ketchum so much money when Nick Rigone just spends all day self promoting himself - instead of driving sales. So I ask you again Nick...where are the solid ROI metrics for social media???

February 24, 2009 | Unregistered CommenterThe Truth

The metrics on social media are much more measurable than traditional media. Books have been written about it. If I have a great clip that makes it on youtube, I know exactly how many people have viewed, how many blogs have linked to it, and the total impressions its created. If have no idea if someone watches my 30 second ad on "one tree hill".

February 24, 2009 | Unregistered CommenterNick

hey truth, i am in the pr field and i feel i add value to clients all the time. the costs associated with advertising spend vs. pr spend isnt even the same ballpark, so i think your argument should be focused elsewhere

i dont know you, but please dont insult my industry...i love what i do and i know my clients are always pleased...

i dont know what field you work in, but i am sure anyone can rip holes into it just the same..unless of course you are mother theresa or barack obama :)

February 24, 2009 | Unregistered Commentermitch

Hey Truthmeister,

Reality is, from the moment you arrive here to the moment you leave -- each of your clicks are infinitely measurable.

With simple tools like Google Analytics, Nick can track your movements: where you're coming in from geographically, how many pages you've visited, how long you've stayed, which pieces of content you're spending the most time with, your loyalty to the site over time, etc. To boot, Nick can even measure conversions, whether or not you're clicking over to Amazon to buy his books (<--- sales). Though, something tells me ....

That said, when's the last time you think a marketer was able track down to this individual level of detail form a radio commercial or television ad or an article in a print magazine or newspaper?

Lastly, some good reads here for you:

Twitter (<-- social media tool) has made Dell $1 million in revenue

Jeremiah Owyang of Forrester on social media measurement

February 25, 2009 | Unregistered CommenterGur

Typical...I said REAL metrics....metrics that DRIVE sales. A mobile billboard in Manhattan can get 7 million impressions a day...SO WHAT. First off, no one is clicking to buy Nick's books. Second are you seriously going to site a measley $1million in sales revenue for Dell as an example of how social media works?

Please provide some examples of sound social media ROI beyond the lead generation fluff and tracking - like how it moved the sales needle and how a PR agency actually impacted that through Social Media.

Please Ketchum is littered with Dinasaurs - give me one example of a highly successful campaign run by ketchum that isn't some stupid pr one time "event" or 5 AM good morning america plug....waiting.

Mitch, knowing you are in PR explains everything. No wonder you support Obama - you make too little to own any real assets you want to protect...get in line for the free lunch like the rest of them.

February 25, 2009 | Unregistered CommenterThe Truth

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