ABOUT ME

 

Nick Ragone is an author, attorney and public relations executive in New York City. He earned a bachelor’s degree in history and political science from Rutgers University, and is a graduate of the Eagleton Institute of Political Science at Rutgers University (undergraduate) and the Georgetown University Law Center.

He is the author of three books: Essential American Government, Everything American Government, and President's Most Wanted. Nick is a regular contributor to the Fox News Channel and Fox Business, the PIX11 Morning Show, and has a weekly appearance on the popular Raph Bailey Radio Show.  He co-anchored PIX11's five-hour live inauguration coverage with Jim Watkins and Kaity Tong.

Nick is a contributor to Donklephant.com, one of the most influential political blogs on the web, and  has written for US News & World Report, The Star-Ledger, Real Simple Magazine and RealSimple.com.  Nick has been quoted in over two dozen stories on politics, the presidency, and public relations.  In December of 2007, Nick was named one of PR Week's 40 under 40 to watch, and in May of 2008 was featured in "Profiles of Success", a book about public relations. Nick lives in Jersey City, NJ, with his wife and two children, and spends what little free time he has obsessing on the Mets.

Nick can also be found on Facebook. http://www.facebook.com/profile.php?id=740817853


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« Nick on The Ralph Bailey show | Main | WPIX Morning Show »
Thursday
Dec032009

What's next for Tiger

I'm pretty much all Tiger'd out ... I've done enough talking on the subject, at least for now.  With his admission of personal failings yesterday, he's turned a corner (I think).  He can now ride it out behind closed doors for the time being, though I think he'll have to open up about it when he returns to the tour in January.

He should have done that earlier, but whatever.  Like most celebs in crisis, he lawyered up and tried to hide, but as we know that never works.  The media abhors a vacuum, and in the absence of information it will fill the void, which is exactly what happened.

So the big question: what does this mean for Tiger's sponsorships and reputation?

I don't think he'll lose any of his current sponsors; I'd be shocked if Nike, Gatorade, Accenture and all the others cut him loose.  They've invested too much, and at the end of the day this is a personal matter (as taudry as it is). 

But, while he may not lose sponsors, he certaintly won't be able to charge future sponsors the "Tiger Premium" for the right to work with him.  Tiger was able to demand maximum dollars from sponsors because he had a pristine reputation, both on and off the course.  My guess is he'll remain the greatest golfer on the planet -- that won't change ... but he can't say the same thing about his off-course reputation.  It's damaged -- big time -- and it will take a long, long time to repair it. 

In the long run, he'll be fine ... so long as he genuinely changes his behavior, shows public contrition, and redoubles his efforts with his charitable ventures. 

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