ABOUT ME

 

Nick Ragone is an author, attorney and public relations executive in New York City. He earned a bachelor’s degree in history and political science from Rutgers University, and is a graduate of the Eagleton Institute of Political Science at Rutgers University (undergraduate) and the Georgetown University Law Center.

He is the author of three books: Essential American Government, Everything American Government, and President's Most Wanted. Nick is a regular contributor to the Fox News Channel and Fox Business, the PIX11 Morning Show, and has a weekly appearance on the popular Raph Bailey Radio Show.  He co-anchored PIX11's five-hour live inauguration coverage with Jim Watkins and Kaity Tong.

Nick is a contributor to Donklephant.com, one of the most influential political blogs on the web, and  has written for US News & World Report, The Star-Ledger, Real Simple Magazine and RealSimple.com.  Nick has been quoted in over two dozen stories on politics, the presidency, and public relations.  In December of 2007, Nick was named one of PR Week's 40 under 40 to watch, and in May of 2008 was featured in "Profiles of Success", a book about public relations. Nick lives in Jersey City, NJ, with his wife and two children, and spends what little free time he has obsessing on the Mets.

Nick can also be found on Facebook. http://www.facebook.com/profile.php?id=740817853


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« WPIX Morning Show | Main | Have you ever wondered what it's like to drive a FedEx hybrid truck? »
Sunday
Nov292009

Some counsel for Tiger

Tiger Woods has found himself in some tricky predicaments on the golf course, but nothing as difficult as his current off-the-course situation.  As it turns out, Tiger is much better at extricating himself from trouble on the course than off it.  

Put simply, he's handled the aftermath of his car accident Friday morning horrendously.  He's been silent for a few days -- ducking not only reporters but the police, too -- and in the process has allowed rumors and speculation about his private life to fill the void.

I suppose if there was a good explanation for Tiger bolting his house at 3 am and then ramming his car into a tree just 30 feet from his garage, he would have given it already.  My guess is there probably isn't an explanation that Tiger would like to share with the public, but in this case he's better off being honest and direct with the public, and owning up to any private failings. 

If he plays the "it's my business - not yours" card and refuses to discuss any of it publicly, he'll certainly get away with it (in the sense that nobody can force Tiger to do anything), but it'll mean a huge (and possibly permanent) blow to his reputation. 

If Tiger has an Achilles heal to begin with (when it comes to his public image) it's that he's too distant, remote and robotic -- that there's nothing genuine about him (other than the great golf).  This is in stark contrast to say, Phil Mickelson, who seemingly goes out of his way to open up his life to the public, and because of it has a special bond with fans that Tiger has never enjoyed.  

Tiger certainly won't help his cause in the long run by shutting this down.  He might as well fess up, admit he's human, ask for forgiveness, and move on.  He'll score way more points with the public, and put the incident behind him. 

If he simply remains "silent in perpetuity" this incident -- and all the rumors around it -- will always be hanging over him.  Will he lose endorsements? Probably not -- his brand is so unique and powerful that it can withstand silence and stonewalling, even around something as personal as this.  Will it make him any more likeable or appealing? Absolutely not.  He'll just reinforce the image of an aloof, pampered, out-of-touch mega star that he is, and it will leave him even more distant from his fans.  

Tiger should be reminded: it's never the crime that does the reputation damage; it's always the cover-up.  My advice to him is come clean, be contrite, ask for forgiveness, and move on.  It's much better than lying and hiding.

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Reader Comments (5)

awesome analysis

November 29, 2009 | Unregistered Commentermitch

Screw that advice.

My advice to Tiger is this: Divorce her and do what Derek Jeter did - live your life. Truth is, men with incredible power want to flaunt it and the most primordial way is, of course, through affairs with women.

Tiger should ask for forgiveness? From who? The public? They could care less about Tiger Woods' marriage as long as he's winning golf tournaments. From his wife? Clearly the guy is fucking around, got caught, and ended up rolling around his driveway while his wife was swinging a club at him - exit superhero and enter white trash domestic violence 101.

Also Nick, Tiger Woods has a marketing/PR machines that makes millions a year more than you and me and I 100% guarantee that if you or me were on Tiger's payroll, we'd be trying to bury this story too, and not come clean as you suggest. It's real easy to give sound counsel after the fact, but it's a lot harder when it's your client being kicked in the headlines.

Which leads me to my last point. Stories like this suck because they instantly turn everyone else into a saint and a hypocrite. People act like they are above such ludicrous and inane behavior; as if nothing so ridiculous would ever happen to them. Whenever a celebrity fucks up, we're all living in glass houses.

November 30, 2009 | Unregistered CommenterKooluris King

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